Real-time scoring of transactional data with ADAPA for SAP HANA

At the recent DEMO Enterprise 2014 conference, Zementis announced its participation in the SAP® Startup Focus program and launched ADAPA for SAP HANA, a standards-based predictive analytics scoring engine. 

ADAPA for SAP HANA provides a simple plug-and-play platform to deploy the most complex predictive models and execute them in real-time, even in the context of Big Data.

In joining the SAP HANA Startup Focus program, Zementis set out to address two key challenges related to the operational deployment of predictive analytics:  Agile deployment and scalable execution.

Transactional data has for years pushed the boundaries of predictive analytics. The financial industry, for example, has been using transactional data to detect fraud and abuse for decades with complex custom solutions. Real-time scoring is paramount for companies to be able to predict and prevent fraudulent activity before it actually happens.  Likewise, the Internet of Things (IoT) demands effective processing of sensor data to employ predictive maintenance for detecting issues before they turn into device failures.

To solve these challenges, Zementis combined its ADAPA predictive analytics scoring engine with SAP HANA in a true plug-and-play platform which is universally applicable across all industries.  ADAPA to serve scoring requests and execute predictive models, HANA to offload complex model preprocessing and computation of aggregates.

In this scenario, real-time execution critically depends on HANA serving complex data lookups and aggregate profile computation in a few milliseconds.  In a high-volume environment, such aggregates or lookups may have to be computed over millions of transactions.

ADAPA provides scalable real-time scoring of the core model, plus agility for model deployment through the Predictive Model Markup Language (PMML) industry standard.  Clients are able to instantly deploy existing predictive models from various data mining tools.  For example, you can take a complex predictive model from SAS Enterprise Miner, export it in PMML format and simply make it available for real-time scoring in ADAPA for SAP HANA.  The same process, of course, applies to most commercial tools, e.g. SAP Predictive Analysis, KXEN, IBM SPSS, as well as open source tools like R and KNIME.

The unique aspect of the Zementis / SAP platform is that it combines the benefits of an open standard for predictive analytics with the power of in-memory computing.

For more product details, please see http://zementis.com/saphana.htm

CIO Review: Zementis selected as one of the top 20 most promising big data companies

Selected by a distinguished panel comprising of CEOs, CIOs, VCs, industry analysts and the editorial board of CIO Review, Zementis has been named by CIO Review as one of the "Top 20 Most Promising Big Data Companies in 2013." Congratulations Zementis!

Read CIO Review - FULL ARTICLE

That comes as no surprise since Zementis is all about kicking down barriers for the fast deployment and execution of predictive solutions. By leveraging the PMML (Predictive Model Markup Language) standard, Zementis' products allow for predictive models built anywhere (IBM SPSS, KXEN, KNIME R, SAS, ...) to be deployed right-away on-site, in the cloud (Amazon, IBM, FICO), in-database (Pivotal/Greenplum, SAP Sybase IQ,  IBM PureData for Analytics/Netezza, Teradata and Teradata Aster) or in Hadoop (Hive or Datameer).

Predictive analytics has been used for many years to learn patterns from historical data to literally predict the future. Well known techniques include neural networks, decision trees, and regression models. Although these techniques have been applied to a myriad of problems, the advent of big data, cost-efficient processing power, and open standards have propelled predictive analytics to new heights.


Big data involves large amounts of structured and unstructured data that are captured from people (e.g., on-line transactions, tweets, ... ) as well as sensors (e.g., GPS signals in mobile devices). With big data, companies can now start to assemble a 360 degree view of their customers and processes. Luckily, powerful and cost-efficient computing platforms such as the cloud and Hadoop are here to address the processing requirements imposed by the combination of big data and predictive analytics.

Creating predictive solutions is just part of the equation. Once built, they need to be transitioned to the operational environment where they are actually put to use. In the agile world we live today, the Predictive Model Markup Language (PMML) delivers the necessary representational power for solutions to be quickly and easily exchanged between systems, allowing for predictions to move at the speed of business.  

Zementis' PMML-based products: ADAPA for real-time scoring and UPPI for big data scoring, are designed from the ground up to deliver the agility necessary for models to be easily deployed in a variety of platforms and to be put to work right-away. 

Zementis ADAPA and UPPI kick-down the barriers for big data adoption!

Big Data and Real-Time Scoring with ADAPA and the Universal PMML Plug-in

PMML, the Predictive Model Markup Language, allows for predictive models to be easily moved into production and operationally deployed on-site, in the cloud, in-database or Hadoop. Zementis offers a range of products that make possible the deployment of predictive solutions and data mining models built in IBM SPSS, SAS, StatSoft STATISTICA, KNIME, SAP KXEN, R, etc. Our products include the ADAPA Scoring Engine and the Universal PMML Plug-in (UPPI). 

SOLUTIONS FOR REAL-TIME SCORING AND BIG DATA

ADAPA, the Babylonian god of wisdom, is the first PMML-based, real-time predictive decisioning engine available on the market, and the first scoring engine accessible on the Amazon Cloud and IBM SmartCloud as a service. ADAPA on the Cloud combines the benefits of Software as a Service (SaaS) with the scalability of cloud computing. ADAPA is also available as a traditional software license for deployment on site.

As even the god of wisdom knows, not all analytic tasks are born the same. If one is confronted with massive volumes of data that need to be scored on a regular basis, in-database scoring sounds like the logical thing to do. In all likelihood, the data in these cases is already stored in a database and, with in-database scoring, there is no data movement. Data and models reside together; hence, scores and predictions flow at an accelerated pace. ADAPA’s sister product, the Universal PMML Plug-in (UPPI), is the Zementis solution for Hadoop and in-database scoring. UPPI is available for the IBM Netezza appliance, SAP Sybase IQ, and EMC Greenplum/Pivotal, Teradata and Teradata Aster. It is also available for Hadoop/Datameer. 

BROAD SUPPORT FOR PREDICTIVE ANALYTICS AND PMML

ADAPA and UPPI consume model files that conform to the PMML standard, version 2.0 through 4.2. If your model development environment exports an older version of PMML, our products will automatically convert your file into a 4.2 compliant format. 

Our products support an extensive collection of statistical and data mining algorithms. These include:

• Neural Networks (Back-Propagation, Radial-Basis Function, and Neural-Gas) 
• Regression Models (Linear, Polynomial, and Logistic)
• General Regression Models (General Linear, Ordinal Multinomial, Generalized Linear, Cox) 
• Support Vector Machines (for regression and multi-class and binary classification) 
• Decision Trees (for classification and regression)
• Scorecards (including support for reason codes and complex attributes) 
• Association Rules 
• Ruleset Models (flat Decision Trees)
• Clustering Models (Distribution-Based, Center-Based, and 2-Step Clustering) 
• Naive Bayes Classifiers 
• Multiple Models (model composition, chaining, segmentation, and ensemble - including Random Forest Models and Stochastic Boosting)

A myriad of functions for implementing data pre- and post-processing are also supported, including:

• Text Mining (introduced in PMML 4.2)
• Regular Expressions
• Value Mapping
• Discretization
• Normalization
• Scaling
• Logical and Arithmetic Operators
• Conditional Logic
• Built-in Functions
• Lookup Tables
• Business Decisions and Thresholds
• Custom Functions ... and much much more

Contact us today! 

Visit us on the web: www.zementis.com

Follow us on twitter: @Zementis

Or send us an e-mail at info@zementis.com