Tuesday, October 2, 2012

Amazing In-database Analytics with PMML and UPPI

Not all analytic tasks are born the same. If one is confronted with massive volumes of data that need to be scored on a regular basis, in-database scoring sounds like the logical thing to do. In all likelihood, the data in these cases is already stored in a database and, with in-database scoring, there is no data movement. Data and models reside together hence scores and predictions flow on an accelerated pace.

A new day has come!

Zementis is now offering its amazing Universal PMML Plug-in™ (UPPI) for in-database scoring for the IBM Netezza appliance, SAP Sybase IQEMC Greenplum, Teradata and Teradata Aster.

Amazing! Why?

For starters, it won't break your budget (feel free to contact us for details). Also, it is simple to deploy and maintain. Our Universal PMML Plug-in was designed from the ground up to take advantage of efficient in-database execution. Last but not least, as its name suggests, it is PMML-based. PMML, the Predictive Model Markup Language is the standard for representing predictive models currently exported from all major commercial and open-source data mining tools. So, if you build your models in either SAS, IBM SPSS, STATISTICA, or R, you are ready to start benefiting from in-database scoring right away.

The PMML plugin seamlessly embeds models within your database. Data scoring requires nothing more than adding a simple function call into your SQL statements. You can score data against one model or against multiple models at the same time. There is no need to code complex data transformations and calculations in SQL or stored procedures. PMML and our Universal Plug-in can easily take care of that.

Modeling techniques currently supported are:
  • Neural Networks
  • Support Vector Machines
  • Naive Bayes Classifiers
  • Ruleset Models
  • Clustering Models (including Two-Step Clustering)
  • Decision Trees
  • Regression Models (including Cox Regression Models)
  • Scorecards (including reason codes)
  • Association Rules
  • Multiple Models (model composition, chaining, segmentation, and ensemble - including Random Forest models)
As well as extensive data pre- and post-processing capabilities.

In addition to all these predictive techniques, UPPI accepts PMML models of all versions (2.0, 2.1, 3.0, 3.1, 3.2, 4.0, 4.1 and 4.2) generated by any of the major commercial and open source mining tools (SAS, SPSS/IBM, STATISTICA, MicroStrategy, Microsoft, Oracle, KXEN, Salford Systems, TIBCO, R/Rattle, KNIME, RapidMiner, etc.). It does not get more universal than this!

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